Customers Want To Feel Comfortable
Sometimes we get so caught up in our business, we forget to look in the mirror - literally. As a business owner or manager, it's always a good idea to look at examples of how other businesses operate. Do you frequent a business that always impresses you? What do they do that makes you feel so comfortable? When you look at your own business, do you feel like your customers see you the way you wish to be perceived? If not, you need to do something about it.
What You Don't Want To Do
Have you ever needed some landscaping, remodeling or other service for your home? Maybe you've needed some other service, like auto repair or legal advice. Many times you will ask for a few estimates, not just for pricing, but to see who you will be working with. Now ask yourself "Did the company representative's appearance make an impressions on you?" Of course it did. Most likely you felt most secure with the company that not only knew what they were talking about, but LOOKED GOOD too. Don't be the company that doesn't look good.
Show Them You Mean Business
Aside from all the extremely important things you must do to impress your customers, such as promptness, friendliness, and great service or product offerings, you must look the part. And this part really is easy. You need to wear logoed apparel.
The options are endless. For many companies, such as, landscapers, builders, restaurants or bars, a simple screen-printed t-shirt (fancy or basic) for staff or servers will do the trick. For retail counter help, financial services, home services or contractors, embroidered polos or woven shirts are likely a better choice.
You know your business and how you want to present yourself. Take the step to show your customers you mean business. And if you need assistance or advice, call us - we're glad to help.
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